Edge Link Router is a WordPress plugin for fast, no-setup redirect management. Create /go/<slug> short links straight from the admin, add UTM parameters automatically, and — if you want — push redirects all the way to the Cloudflare edge so they resolve in a fraction of a millisecond.
What it does
- Instant redirects — works right after activation, no configuration needed
- Full control — 301, 302, 307 or 308 status codes, UTM auto-append, query passthrough
- Click statistics — aggregated daily counts with no IPs, cookies or User-Agent strings
- CSV import/export — migrate affiliate links between sites in seconds
- Dashboard widget — quick stats at a glance
- Edge acceleration — optional Cloudflare Workers for sub-millisecond redirects
- Fail-open design — if the edge is unreachable, WordPress takes over seamlessly
- 404 catch-all — send unresolved URLs to your homepage or any other target
How it works
WordPress handles redirects by default via rewrite rules — no external service required. Turn on edge mode from the Link Router → Integrations screen, enter a Cloudflare API token, and the plugin pushes your links to a Cloudflare Worker. If the worker ever fails, requests fall straight back to WordPress, so your links never break.
Privacy-first
Only daily click totals are stored. No IP addresses, no cookies, no analytics beacons — GDPR-friendly without a consent banner.